Juicy Couture, the California clothing brand launched in 1997 by two fashion obsessed friends from LA, is shutting its doors across the country. This is devastating news to fans of the brand. What began as fashionable yet cozy beach wear blossomed into a clothing company that ranged from underwear to outerwear and encompassed everything in between from jewelry to shoes, to travel pillows and blankets. (I still carry mine on airplanes!) Launched into the spotlight by celebs in LA, the most iconic piece in the Juicy Line was the instantly recognizable velour tracksuit. It was often adorned with crystals and graphics of all kinds. An episode of “The Simple Life” almost guaranteed an unveiling of the newest tracksuit worn by either Paris Hilton, Nicole Richie, or both. Also a huge fan, Kim Kardashian!!
I am lamenting my urge to purge just a month ago. I rid myself of countless Juicy pieces including the Limited Edition, only available at the Beverly Hills store, crystal emblazoned black velour track suit. I would do anything to have it back! It’s like the song, you don’t know what you’ve got until it’s gone! When I heard the news, I instantly thought ” what have I done”. As they say, “it ain’t over till it’s over”, there are already rumblings of a comeback! Bring back Juicy! Who doesn’t love a good come back story, especially in the fashion world.
Fun Fact: I have had the pieces worn in today’s feature since 6th grade!